China Sustainable Business and Brands Senior Dialogue
4 September 2025 10:00 – 13:00 hrs. Room XXII, Palais des Nations, Geneva, Switzerland Photo Credit : UN Trade and Development, William Albors. Mr. Pedro Manuel Moreno, Deputy Secretary-General of UN Trade and Development (UNCTAD), met with the China Association for Standardization Sustainable Business and Brands Committee (SBBC) to discuss sustainable business development and brand building. The SBBC brings together leading companies, experts, and thought leaders to integrate social and environmental responsibility into business strategies and to contribute to the achievement of the SDGs. In collaboration with the United Nations, with UNCTAD serving as Secretariat of the UN Forum on Sustainability Standards, the Dialogue focused on the role of Voluntary Sustainability Standards (VSS) in promoting sustainable international trade. Discussions explored how VSS can encourage sustainable production, improve market access, and support brand development, with UNCTAD providing technical and policy guidance. The Dialogue aimed to strengthen cooperation between Chinese enterprises and international partners, enhance understanding of sustainability standards, and generate practical recommendations for integrating sustainability into business and trade practices. The event also marked the delivery of a voluntary commitment by businesses to promote more sustainable practices. More info: <a href="https://unctad.org/meeting/china-sustainable-business-and-brands-senior-dialogue" rel="noreferrer nofollow">unctad.org/meeting/china-sustainable-business-and-brands-...</a>
